Real numbers from real clients.

Joe Riley is the CEO of Amplified Advisors, a consulting and technology company. When he came to True North, the business was in its fastest growth year.

He had been lifting for years and was used to figuring things out himself, putting together his own meal plans and trying different approaches to training. But as the company grew, keeping that up became harder. Giving the gym more attention meant work began to slip. Putting more into the business meant his training lost momentum.

He wanted to keep growing his company. He also wanted to feel good physically and see progress from the time he spent training. He hadn’t found a way to do both consistently.

We worked through his schedule, reviewed his bloodwork and DNA results, and built a plan around the demands of running the business and traveling. He had direction with his training, nutrition, and recovery, along with support to make adjustments as he went.

Joe went on to have some of his best months in business while feeling the best he ever had physically, finally seeing his work and training move forward together.